Kristin Carver Smith is the CEO/Founder of The New Fashioned Co., the go-to partner for bold ideas and brave voices.
Bold Ideas & Brave voices
About
Kristin has spent the last decade helping clients across a variety of industries–including sports, entertainment & lifestyle, music, publishing, logistics and supply chain, nonprofits and for-profits–develop business strategies, communications plans and publicity campaigns that produce winning results.
Her clients have teamed up with some of the world’s most recognizable brands and organizations, taken the stage at renowned conferences and been featured on ABC’s Good Morning America, The View, NBC’s TODAY, CNN, CBS News and in ESSENCE, Good Housekeeping, Sports Illustrated, Redbook, USA Today, Entrepreneur, US News and World Report, Parade Magazine and The Washington Post, among others.
When she’s not helping her clients casually make the news or turn their passion into paychecks, you can find her with her nose in a book or dancing in her kitchen like nobody’s watching. She resides in Nashville, Tennessee with her husband, Nick, and fur child, Greyson.
What people are saying...
“She has a truly remarkable ability to connect with the audience...”
“Kristin was one of 12 speakers at the inaugural Pretty Damn Ambitious™ Level Up Summit, and I can confidently say she was one of the most dynamic and inspiring during our three-day event! Her presentation was expertly crafted and delivered with such passion and conviction that it left the entire audience captivated from start to finish. She has a truly remarkable ability to connect with the audience (mind you, it was a virtual event) on a personal level and to deliver her message in a way that resonates deeply with each individual.
What impressed me most about Kristin was her genuine enthusiasm for their topic. She clearly has a deep understanding and a wealth of knowledge about personal branding and visibility that sets her apart.
Kristin is a genuinely gifted communicator and an expert in her field. I can’t wait to work with her more. I highly recommend her.”
Bianca B. King, Founder of Pretty Damn Ambitious™
“Her energy is contagious—she should be a shoo-in for your next event!”
“Kristin was an absolute fan favorite at my writers’ conference. She has a way of relating to the audience through storytelling while also giving so much tactical advice. Her energy is contagious—she should be a shoo-in for your next event!”
Jess Ekstrom, Founder of Headbands of Hope and Bestselling Author of Chasing the Bright Side
“Her presentation was in-depth, timely, and extremely valuable.”
“Kristin is a warm, welcoming soul who is committed to helping entrepreneurs. I invited Kristin to be a guest speaker for my social media bootcamp. Her presentation demonstrated that she is a P.R. pro who knows her stuff. Her presentation was in-depth, timely, and extremely valuable. She provided much-needed guidance into the world of P.R. I would highly recommend that any entrepreneur who is looking to boost their business visibility work with Kristin. (Or anyone that is seeking a speaker to work with Kristin.) She went above and beyond to offer guidance to my group, and I have no doubt that she will provide the same level of support to any group that she works with.”
Mariana Padilla, Founder and CEO of Red Lab Marketing
“The women in attendance raved the most about Kristin’s class.”
“Of the six speakers at my virtual event, the women in attendance raved the most about Kristin Carver Smith’s class. She over-delivered! Her knowledge and experience in public relations are incredibly impressive. Her value greatly exceeded the speaker’s fee I paid—she WOWed us all. I can’t wait to have her back to teach my private community!”
LaVondilyn Watson San Kitts, That FIA Coach, Business Coach for Entrepreneurs of Faith
KRISTIN IS FREQUENTLY TAPPED TO SPEAK ON…
Your Story Is Newsworthy: Owning & Broadcasting The Story Only You Possess
Everyone has a story, and every story is newsworthy. Kristin Carver Smith has known this since childhood when she first found her voice as the appointed storyteller for her friends and family. It led her to found a highly successful publicity agency helping marginalized and underrepresented individuals get their stories heard, told, and covered in media.
From features in publications like Good Morning America, The TODAY Show, CBS News, USA Today, The New York Times, ESSENCE, Latino Leaders, and more, Kristin has built trusted relationships with key editors and top media outlets that have helped her clients believe in, own and broadcast their newsworthy stories.
In this powerful presentation, she walks participants through a mindset transformation to see their story as unique and necessary, embrace what sets them apart from the pack, and navigate the adversity they will inevitably experience as they share their stories on big and small stages.
Attendees will learn practical strategies to position their story in the media, demonstrate their unique value proposition to the media, and create an actionable plan to broadcast their world changing story.
At the conclusion of the presentation, participants will be able to:
- Recognize the value and positioning of one’s own story.
- Identify the unique proponents of a personal story.
- Create an actionable plan to amplify and bring awareness to their own story.
The Power Of Publicity: How To Swing The Media Spotlight Your Way
Public relations statistics show that PR is 90% more successful in influencing consumers than advertising, which means controlling your media exposure is owning your power in the marketplace.
A well-positioned, innovative PR campaign can significantly boost your brand awareness, increase your website’s ranking on search engines, and enhance your brand image.
From features in publications like Good Morning America, The TODAY Show, CBS News, USA Today, The New York Times, ESSENCE, Latino Leaders, and more, PR and media master strategist Kristin Carver Smith has built trusted relationships with key editors and top media outlets that have helped her clients believe in, own, and broadcast their newsworthy stories.
In this dynamic presentation, she guides participants through recognizing the value of public relations, understanding how it can personally benefit their brand, selecting their media targets, and ultimately composing their own juicy pitch highlighting their newsworthy story.
Attendees will learn practical strategies to tap into the power of publicity and leverage it to connect with the people waiting to hear their stories.
At the conclusion of the presentation, participants will be able to:
- Recognize the value of public relations.
- Select their media targets.
- Compose their juicy pitch and highlight their newsworthy story.
Shine Bright Without Burning Out: Building a Sustainable Exposure Strategy
You’re ready to see the media spotlight swing your way but trying to grow brand visibility and exponentially increase media exposure feels like it only ever leads to one place: exhaustion and burnout.
Kristin Carver Smith, a publicity expert and master strategist, says PR campaigns don’t have to end this way anymore.
In this engaging presentation, Kristin offers an invitation to imagine another way. Drawing on her decade of PR experience and extensive media knowledge, she shows attendees how to build sustainable exposure strategies that allow them to shine bright without burning out.
With exercises woven throughout the teaching to cement real-time learning, Kristin helps attendees start by identifying their visibility goals and then building a strategic yet sustainable path to get there by tying each goal in with a specific visibility strength. Participants will learn how to let go of old-fashioned PR ideals as they take back control of their coverage and start taking steps toward exposure, all with sustainability on their side.
At the conclusion of the presentation, participants will be able to:
- Identify and align their visibility goals with their visibility strengths so that their exposure is strategic AND sustainable
- Take consistent, powerful steps to pitching themselves for the next media, speaking or visibility opportunity
Let’s Get Visible.
Let’s equip your audience with all the tools to land the visibility opportunities of their dreams and change the world in the process.
